HomeAnalysisBettingFootballEngland

Sky Bet ups stake in Football League title sponsorship

Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Football
Betting

A share of betting revenues from fans will help top up the English  Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.

Football

Data report in sponsorship in Europe's top leagues for the upcoming season.

Related News

Football

Castore has added Sevilla FC to its growing portfolio of European football teams in a four-year contract announced today (Tuesday)
Football

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
Football

The Team Marketing agency is inviting bids across two or five seasons for the Uefa Champions League global sponsorship package made available after the termination of a deal with Russian state-owned energy…
Football

Tokyo-based electronics manufacturer Mitsubishi Electric has replaced Hamamatsu-based automobile brand Suzuki as the title sponsor of the AFF Championship, the Asean Football Federation (AFF) has announced

Most recent

Motorsport

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Football
Tyres

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…