United Kingdom

Multiple Sports
Finance & Law

Castore, the UK sportswear manufacturer, is closing in on a £1bn (€1.16bn/$1.26bn) valuation, after securing £150m in a round of investment led by US bank Raine Group.
Football

Andrea Morando, global head of partnerships at Socios, explains the company's latest partnership with Tottenham Hotspur and how it represents a new stage in the development of its fan engagement tools.
Multiple Sports
Industry Moves

M&C Saatchi Sport and Entertainment (S&E) top executives Steve Martin and Jamie Wynne-Morgan have left the agency after nearly two decades following a major restructure of its UK operations.
Football

Chelsea Women's new commercial director Zarah Al-Kudcy describes the sponsorship proposition for the reigning WSL champions and the differences from her previous role as head of commercial partnerships at Formula 1.
Football
Sponsorship & Marketing

Adobe has added to its sponsorship portfolio in women’s football by agreeing a three-year deal to become the lead sponsors of the Women’s FA Cup.
Football

Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.
Football
Sponsorship & Marketing

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Multiple Sports
Sponsorship & Marketing

German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Football
Finance & Law

Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Football
Sponsorship & Marketing

Chelsea’s search for a main shirt sponsor over the summer resulted in a one-year deal with Infinite Athlete. Now, the club is back in the market to cover next season.
Football

Liverpool FC commercial director Ben Latty describes how the club will work with new sponsor, global shipping and logistics specialist UPS, to enhance its retail and e-commerce operations.
Cycling
Events

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
Mass Participation
Events

UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
Football

Arsenal’s chief commercial officer Juliet Slot says she is putting brand development and the acquisition of first-party fan data at the heart of efforts to double the club’s secondary sponsor income in the next three years.
Football

Small business accounting software firm Xero improved brand perception in the UK with its ‘Dream Bigger’ 2023 Women’s World Cup campaign.
Horse Racing
Sponsorship & Marketing

The CSM Sport & Entertainment agency has today (Wednesday) been tasked with attracting more sponsors for the major events organised by the Jockey Club, the UK’s largest commercial horse racing organisation.
Motorsport
Industry Moves

The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director
Football

Infinite Athlete chief executive Charlie Ebersol says the technology brand has seen an immediate benefit from its front-of-shirt sponsorship deal with Chelsea FC.