Why have the London Stadium’s naming rights taken so long to sell?

Matthew Glendinning

November 20, 2023

Share:

Link copied to clipboard

(Photo by Visionhaus/Getty Images)

Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Aviva extends naming-rights deal for Irish national stadium

29 Jan 2018

Rapid response to Allianz naming rights strategy

24 Jun 2014

Nissan renews UCL deal, pay-TV switch dampens rights fee

2 Oct 2017

Competition expected to drive AFC rights above $100m per year

26 Mar 2018

EA Sports pays more to secure Premier League rights

2 Sep 2014