Why have the London Stadium’s naming rights taken so long to sell?

Matthew Glendinning

November 20, 2023

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(Photo by Visionhaus/Getty Images)

Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.

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