United Kingdom
SFA, SPFL warn of ‘grave’ implications of alcohol sponsorship ban
The Scottish Football Association and Scottish Professional Football League have warned of the “significant unintended consequences” of a potential ban on alcohol brand sponsorships across sport, as the…
Saudia sponsors Newcastle United tour as airline grows club presence
Premier League Newcastle United has signed up Saudi Arabia's national carrier Saudia as the club's ‘Official Tour Airline Partner’ for a tour to Saudi Arabia in December and the rest of the 2022-23 sea…
Eni Aluko joins Three as ambassador
Former England Women and Chelsea player, Eni Aluko, has joined the Three mobile network as a brand ambassador
Monster Energy adds Newcastle United to Premier League roster
Premier League club Newcastle United has made Monster Energy its latest sponsorship addition in a multi-year agreement that grants the brand the designation of 'Official Energy Drink Partner'
Rubicon Raw Energy signs on as GB Snowsport sponsor
GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand
Fulham terminates Titan Capital Markets sponsorship after media and fan pressure
Premier League club Fulham FC has terminated its sponsorship agreement with online trading company Titan Capital Markets
Pitch International opens up Arnold Clark Cup to secondary sponsors
The organisers of the Arnold Clark Cup, the annual women’s international mini-tournament involving England’s ‘Lionesses’, are looking to sell two sponsorship positions below the title sponsor.
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Southampton fills training kit sponsor role with Ecowatt
Premier League club Southampton has signed up green investment platform Ecowatt as its new training kit sponsor
Brentford adds Football Manager to sponsorship portfolio
Premier League club Brentford has signed an agreement with Sega based around the Football Manager simulation video game
Tottenham urged to terminate AIA front-of-shirt sponsorship deal
A group of British politicians have called on English Premier League club Tottenham Hotspur to terminate its sponsorship agreement with Hong Kong-based insurance firm AIA
British Cycling CEO exits after criticism of Shell deal
British Cycling has announced the departure of chief executive Brian Facer amid growing questions over the governance of the organisation and criticism of a sponsorship deal with oil and gas company Shell
Wolves brings in NXGN as main academy sponsor
Premier League club Wolverhampton Wanderers has announced youth football media brand NXGN as the main sponsor of its academy teams
Adidas renews Scotland kit supply deal to 2028
Adidas will continue to supply the kit to the Scottish national teams until at least 2028 after reaching a new agreement with the Scottish Football Association (SFA)
The Value Xchange to sell FAW sponsorships
Marketing consultancy The Value Xchange has been appointed as the sponsorship sales agency for the Football Association of Wales (FAW)
Home Run Derby X (London) – FTX and MLB
Crypto brand FTC teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on July 9 to …
Fanatics hires Mitchell from Portsmouth in commercial role
Global sports merchandising company Fanatics has hired Anna Mitchell as director of UK business development
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Sportsbreaks.com agrees sponsorship with Newcastle United
Premier League club Newcastle United has announced a sponsorship with Sportsbreaks.com and its sister company Destination Sports Travel across both the men’s and women’s teams.
The deal sees Sportsbreaks.com