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Eni Aluko joins Three as ambassador

Eni Aluko (Photo: MediaCom).

Former England Women and Chelsea player, Eni Aluko, has joined the Three mobile network as a brand ambassador.

Aluko will launch the 'We See You Network (WSYN) national platform which will seek to leverage the Three network and its sponsorship of Chelsea FC  "to recognise and celebrate unstoppable women in sport". 

The aim of the platform is to positively impact women who are involved in all aspects of the game, whether that is playing or coaching, or those who work across the wider sports industry. The initiative aims to build a network of recognition and support for women in sport through a series of experiences that will further their personal development. 

Aluko joins Emma Hayes and the stars of the Chelsea FC women’s team as a figurehead of the programme, focusing on women in the sports business. A qualified lawyer, Aluko followed a stellar career to become a successful executive, broadcaster, author, philanthropist and entrepreneur. 

On joining Three, Aluko said: “I have always been very passionate about personal development and pursuing wider interests in the sports industry. It’s a privilege to be joining Three as part of this exciting initiative and being able to mentor others who share similar ambitions. I spent the most memorable years of my career at Chelsea FC so I’m excited to be part of such an important initiative that Three and the club are driving forward”.

James Sutton, head of sponsorship and brand activation at Three UK, said: ‘We’re very proud to launch the WSYN, in partnership with Chelsea. As a brand we are incredibly lucky to be associated with such a trailblazing women’s football team and have access to such a vast amount of talent within the club. Eni is not just a club legend, she is one of the most inspiring women in sport. We’re delighted to be working with her and providing others with benefit of Eni’s vast experience in business."

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