United Kingdom
United’s hit or miss?
NatWest extends WRU initiative
The Welsh Rugby Union and banking group NatWest have agreed a four-year extension of their NatWest RugbyForce grassroots initiative.
Viagogo moves into naming rights with Scottish Rugby
Viagogo has announced a three-year partnership with Scottish Rugby that makes the online ticket exchange the title sponsor for Scotland’s home autumn internationals.
Chevrolet’s deal with United a “no-brainer” says ousted GM official
Former General Motors global marketing head Joel Ewanick has described Chevrolet’s record shirt sponsorship deal with English Premier League football club Manchester United as a “no-brainer” despite the agreement reportedly playing a major part in his exit from the company.
Sports Technology signs up for Glasgow’s Commonwealth Games
Sports Technology has become the latest addition to the Glasgow 2014 sponsor family by signing up as the official provider of large video screens and audio services for the Scottish city’s staging of the Commonwealth Games.
LTA hands Nike expanded role
British tennis’ governing body, the Lawn Tennis Association, has announced an enhanced four-year extension to its commercial partnership with sportswear giant Nike.
Icon deal a positive sign for Glasgow 2014
Branding, production and installation solutions company Icon has reached an agreement to be the provider of look, wayfinding and signage services for the Glasgow 2014 Commonwealth Games.
IG teams up with Harlequins
English Premiership rugby union team Harlequins has concluded a three-year deal to make financial services company IG an official sponsor.
Swansea connects with LG Electronics
English Premier League football club Swansea City has agreed a one-year deal to make Korean company LG Electronics its electronic and mobile phone partner.
Tigers link up with Crossley Tyres
English Super League rugby league team Castleford Tigers have signed a sponsorship agreement with tyre retailer Crossley Tyres.
United renews Unicef partnership
English Premier League football club Manchester United has renewed its partnership with Unicef and committed a further £1m (€1.2m/$1.6m) to the global children’s organisation’s worldwide child protection services.
Giants seal Bond It sponsorship
English Super League rugby league team Huddersfield Giants has confirmed building chemicals manufacturer Bond It as its main club partner for the 2014 season.
Bookmakers throw weight behind All-Weather Championships
The UK’s Arena Racing Company has confirmed title sponsorship deals with bookmakers 32Red, Ladbrokes, Coral and Bookmakers.co.uk for its new All-Weather Championships.
Maserati broadens horizons with Men’s World Squash Championship deal
Luxury sports car company Maserati has agreed a deal to become an official partner of the 2013 Men’s World Squash Championship.
BT Sport onside with Arsenal
UK pay-television broadcaster BT Sport has reached an agreement to become an official partner of English Premier League football club Arsenal.
Rugby League World Cup toasts Laurent-Perrier partnership
Rugby League World Cup 2013 organisers have announced a sponsorship deal with champagne house Laurent-Perrier.
Rotary becomes Chelsea’s first watch partner
English Premier League football club Chelsea has signed its first partnership with a watch company by announcing Rotary as its new global official timekeeper.
Hennessy renews historic Gold Cup association
Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.