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Swansea connects with LG Electronics

English Premier League football club Swansea City has agreed a one-year deal to make Korean company LG Electronics its electronic and mobile phone partner.

LG is granted exclusive marketing rights to the Capital One Cup champion’s electronic and mobile phone strategy under the agreement.

The company will benefit from its brand being displayed on LED boards around Swansea’s Liberty Stadium on match days and the two parties are set to work together on staging various promotions over the course of the 2013-14 season.

Swansea vice-chairman Leigh Dineen believes his club’s deal with LG can help to expand its presence throughout the ASEAN region.

In June, Swansea sealed an initial one-year shirt sponsorship deal with Chinese online trading firm GWFX.