United Kingdom
EXCLUSIVE: Zoopla decision to inspire rethink on club sponsorship contracts
Property website Zoopla’s decision not to renew its main shirt sponsorship of English Premier League football club West Bromwich Albion because of the alleged misconduct of one of its players may bring about a step-change in sports sponsorship contracts, a UK law firm has said.
Chelsea bets on Coral partnership
UK bookmaker Coral has reached a deal to become the European online betting partner of English Premier League football club Chelsea.
GL Events Field & Lawn Limited pitches in for Glasgow 2014
GL Events Field & Lawn Limited has been announced as the official overlay and temporary structures provider for the 2014 Commonwealth Games in Glasgow.
Referees body PGMOL teams up with EA Sports
Professional Game Match Officials Limited (PGMOL), the operating body for football referees in England, has agreed a sponsorship deal with video games company Electronic Arts and its EA Sports brand until the end of the 2018-19 season.
Bradford Bulls continue local drive with university tie-up
English Super League rugby league team Bradford Bulls have announced a sponsorship deal with the University of Bradford for the 2014 season.
First Utility deal ends Super League’s hunt for title sponsor
Super League Europe, operator of British rugby league’s elite club competition, has ended its search for a new title sponsor for the Super League by agreeing a three-year deal with independent energy supplier First Utility.
Zoopla and West Brom to part company after Anelka controversy
Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.
Saxo Bank steps into F1 with Lotus
Danish online trading investment group Saxo Bank has announced a one-year sponsorship agreement with Lotus F1, easing the financial concerns surrounding the Formula One motor racing team.
Team Sky and Jaguar seal expanded partnership
British automotive manufacturer Jaguar has announced an enhanced two-year sponsorship deal with UCI WorldTour cycling outfit Team Sky.
Zoopla threatens to pull plug on West Brom deal over Anelka selection
Property and house prices website Zoopla is reported to have issued an ultimatum to West Bromwich Albion, threatening to withdraw its shirt sponsorship of the English Premier League football team if it selects Nicolas Anelka for tonight’s match against Everton.
Manchester City scores Jaguar Energy Drink deal
English Premier League football team Manchester City has announced a sponsorship agreement with newly launched brand Jaguar Energy Drink UK.
Arsenal dials up Huawei partnership
English Premier League football club Arsenal has signed a global partnership with Chinese telecommunications company Huawei which will run through the 2015-16 season.
Aberdeen Asset Management: US market awareness boosted by Scottish Open exposure
Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.
Dunkin’ Brands breaks into Premier League with Liverpool tie-up
US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.
Bradford Bulls retain established local partner
English Super League rugby league team Bradford Bulls has announced a one-year extension to its long-standing sponsorship agreement with Coral Windows & Conservatories.
BTCC signs partnership with Haymarket
Media company Haymarket Consumer Media has agreed a three-year partnership with the British Touring Car Championship (BTCC) motor-racing series.
QIPCO seals landmark Royal Ascot sponsorship
Qatari private investment company QIPCO Holdings has increased its presence in British horse racing through a wide-ranging five-year deal to become the first ever official partner of Royal Ascot.
Just Retirement: A selective strategy becomes more important for annuity provider
Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.