United Kingdom

The All England Lawn Tennis and Croquet Club has announced a host of renewals with sponsors of its Wimbledon championships

Emirates airline has agreed terms on a title sponsorship for the English FA Cup club football knockout competition, according to multiple UK media reports.

Global IT specialist CGI has entered into a partnership with the national Commonwealth Games teams of England, Wales and Scotland.

Who would have thought that a German discount supermarket would be the perfect fit for the British Olympic Association as its supermarket partner?

Sport watch brand Wryst has agreed a two-year deal to become an official sponsor of the Isle of Man TT Races motorcycling event.

The Algarve Tourism Association (ATA), the official tourist board for the Algarve region of Portugal, has entered into a partnership with golf’s 2015 Women’s British Open.

German discount supermarket chain Aldi has signed a four-year deal with British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016 Summer Olympic Games in Rio and the 2018 Winter Olympic Games in Pyeongchang.

UK-based telecommunications company BT will sponsor the Scottish Rugby Union (SRU), the governing body for the sport in Scotland, for three years, from 2015 to 2018, as shirt sponsor of the Scotland national rugby union team under a deal signed this month.

In April, German discount supermarket chain Aldi signed a four-year agreement with the British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016…

Belgian beer and cider brand Stella Artois has entered into a three-year partnership with Ascot Racecourse in the UK.

Online fashion retailer Asos has agreed a partnership with the British Paralympic Association to design formal and ceremony wear for its team at the Rio 2016 Paralympic Games.

English Premier League football club Liverpool has signed a three-year extension to its main sponsor agreement with UK financial services company Standard Chartered Bank.

The Jaguar sports car brand, part of the Jaguar Land Rover group, aims to double its sales revenue in the UK this year with the launch of new models. The sales push is backed by its  sponsorship of the Wimbledon Tennis Championships as the Official Car supplier.

British infrastructure and support services company the Stobart Group has agreed a sponsorship deal for horseracing series the 2015 Flat Jockeys’ Championship.

British car manufacturer Jaguar has reached a deal to become the official car of the Wimbledon Championships tennis grand slam.

The British Olympic Association has signed a long-term extension to its partnership with German sportswear giant Adidas.