United Kingdom
England Netball agrees record sponsorship deal with Vitality
UK health insurance provider Vitality has reached a deal to become the principal sponsor of England Netball.
Ricoh stays on course with Women’s British Open
Imaging and electronics company Ricoh has renewed its title sponsorship of the Women’s British Open under an agreement with the Ladies Golf Union.
Novus builds on Stoke City relationship
Building repairs and maintenance company Novus Property Solutions has signed an expanded sponsorship agreement with English Premier League football club Stoke City.
SSE: Powering women’s sport forward
British energy company SSE wants to raise the profile of women’s football in the UK and wants to benefit from positive brand association after a title sponsorship deal with the Women’s FA Cup.
CMC Markets backs Ben Ainslie Racing’s America’s Cup campaign
Spread betting and CFD trading firm CMC Markets has struck a deal to become a partner of Ben Ainslie Racing, the UK’s entry for the 35th America’s Cup sailing series.
Hyundai commits to NFL International Series
Korean automotive manufacturer Hyundai has struck a deal to become a partner of the NFL American football league’s International Series.
DPD delivers for Stoke City
UK parcel delivery company DPD has opted to expand its existing relationship with Stoke City by becoming a sponsor of the English Premier League football club.
Ecco: Add-on sales through golf sponsorship
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
England plugs in with Bang & Olufsen as Women’s Ashes commences
Danish electronics and audio company Bang & Olufsen has reached an agreement to become an official supplier to the England women’s cricket team.
Coco Joy completes set of City Football Group partners
Coconut-based beverages producer Coco Joy, a brand owned by the FAL Food and Beverages Group, has entered into a global partnership with the City Football Group.
Marathonbet teams up with Liverpool
Betting company Marathonbet has been unveiled as a new regional partner of English Premier League football club Liverpool.
Rabobank signs on for 2015 EuroHockey Championships
Dutch financial services company Rabobank has signed up as a partner of the 2015 EuroHockey Championships in a deal that furthers its backing of the sport
HSBC renews Open partnership
Banking group HSBC has renewed its agreement to serve as a patron of golf’s Open Championship.
Premier League targets new Asia Trophy sponsors
The English Premier League has begun looking for new sponsors for its biennial summer Asia Trophy tournament.
Sunderland links up with Betfair
English Premier League football club Sunderland has unveiled a new partnership with betting company Betfair.
Kooga bolsters rugby presence with Leicester Tigers deal
English Premiership rugby union team Leicester Tigers has sealed a long-term kit deal with sportswear manufacturer Kooga.
Doosan extends support for golf’s Open
Energy, construction and engineering company Doosan has extended a sponsorship deal with golf’s Open Championship.
JD moves into kit supply market with Bournemouth
English Premier League newcomer AFC Bournemouth has agreed a kit deal with UK sportswear retailer JD.