United Kingdom

Tennis

Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.
Football
Industry Moves

Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Football
Sponsorship & Marketing

GMR Marketing, the US-based experiential marketing and sponsorship activation agency, has made its biggest move to date in looking to establish itself firmly in the European market with the launch of a…
Multiple Sports
Finance & Law

Wasserman has successfully negotiated the takeover of CSM Sport & Entertainment agency as it makes a major move into the European sponsorship and brand marketing space
Football
Finance & Law

The Scottish Professional Football League, Rangers and the Premiership club’s sponsor, Park’s of Hamilton, have agreed to withdraw their arbitration procedure relating to the SPFL’s sponsorship deal with …
Football
Sponsorship & Marketing

Newly promoted Premier League side Luton Town FC has announced a front-of-shirt sponsorship extension with pay-as-you-go energy supplier Utilita as the “biggest ever sponsorship deal in the club’s his…
Tennis
Sponsorship & Marketing

Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years
Multiple Sports
Finance & Law

Wasserman has engaged in talks with a view to acquiring the CSM Sport & Entertainment agency as it looks to advance its international growth
Rugby Union
Sponsorship & Marketing

The Welsh Rugby Union (WRU) has unveiled Go.Compare as the governing body's first back-of-shirt sponsor in a multi-year, seven-figure deal
Football

Gambling platform BK8 fulfilled its long-term aim of becoming a front-of-shirt sponsor of a Premier League club when an agreement with Aston Villa was announced in June. Matthew Williams examines the deal in greater detail and speaks to the brand's European managing director, Michael Gatt about the reaction from fans.
Football
Sponsorship & Marketing

Nottingham Forest has expanded its sponsorship agreement with software company Ideagen, making it the club’s first sleeve sponsor since its return to the English Premier League last season.
Cricket
Sponsorship & Marketing

The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
Rugby Union
Sponsorship & Marketing

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Rugby Union
Sponsorship & Marketing

Scottish Rugby has announced a new five-year sponsorship deal with Scottish Gas that sees the energy company take the naming rights to Murrayfield Stadium, replacing BT
Football

Crypto exchange OKX has upgraded to Manchester City sleeve sponsor, having opened itself up to meticulous due diligence at the start of the partnership.
Football
Sponsorship & Marketing

The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson
Cricket
Sponsorship & Marketing

Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition
Cycling
Sponsorship & Marketing

Building materials retailer BigMat has agreed a deal to sponsor the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13