BK8 asks Aston Villa fans for patience on new front-of-shirt deal

 (Photo by James Gill - Danehouse/Getty Images)
(Photo by James Gill - Danehouse/Getty Images)
Gambling platform BK8 fulfilled its long-term aim of becoming a front-of-shirt sponsor of a Premier League club when an agreement with Aston Villa was announced in June. Matthew Williams examines the deal in greater detail and speaks to the brand's European managing director, Michael Gatt about the reaction from fans.

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