United Kingdom

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer

Former Real Madrid head of partnerships strategy Kendall Crean has been appointed as a new partnerships director at Manchester United, in a role previously known as a relationship director, reporting into…

The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2

What’s important: Building deep relationships with consumers through sport.

Premier League club Newcastle United has announced a loss of £70.7m (€80.5m/$87.6m) in the first set of accounts published since its takeover by Saudi Arabia's Public Investment Fund (PIF) in October 2021.

The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition

TCL Electronics has continued its March sponsorship spending spree by adding Arsenal to its portfolio

Gareth Griffiths, director, partnerships and sponsorship at Virgin Media O2, talks to SportBusiness Sponsorship about the refocusing of the telco’s sponsorship portfolio following O2’s merger with Virgin Media.

Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City

Beer brand Carling has agreed a deal to sponsor the Football Association of Wales (FAW), while private members' club AllBright has signed a partnership with Women’s Super League club Chelsea.

High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.

English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…

The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.

The English Rugby Football Union (RFU) turned down a lucrative sponsorship agreement with oil and gas firm ExxonMobil over fears of a backlash from the public, SportBusiness understands.

To mark the extended relationship between Southampton FC and Sportsbet

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.

Sports clothing manufacturer Kukri Sports has been appointed as the official provider of workforce and volunteer clothing at the 2023 UCI Cycling World Championships taking place in Glasgow and across…