Turkish beer brand Efes aims to strengthen its brand image as a premium beer brand through its Euroleague sponsorship.
International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.
The Turkish Basketball Federation (TBF) president stepped in to help the Infront agency secure state betting brand Spor Toto as title sponsor of the Turkish Basketball Super League (BSL) in a high-value deal despite tough economic conditions in the country.
Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.
Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.