IT and tech company Lenovo has agreed a deal to become the new main sponsor of the Turkish Basketbol Süper Ligi top-tier club basketball competition.
Swedish automotive manufacturer Volvo has entered into a partnership with Turkish Süper Lig football club Besiktas.
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Turkish real estate investment and trust company Sinpas REIT.
Turkish gaming company Spor Toto has been unveiled as the title sponsor of the Süper Lig, the top division of club football in the country.
Turkish Süper Lig football club Galatasaray has agreed a sponsorship deal with online betting and gaming company Misli.com.
Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.