Switzerland
Uralkali claims legal victory over Haas F1 title sponsorship termination
Former Haas Formula 1 title sponsor Uralkali, the Russian fertiliser producer, has been awarded compensation by a Swiss arbitration tribunal following the termination of its contract at the outbreak of…
Axa sponsors Euro 2025 as part of women’s football commercial push
Axa, the insurance company, is broadening its commitment to women's football, becoming an official partner of the Uefa Women’s Euro 2025 in Switzerland.
EXCLUSIVE: Team Marketing close to global Swiss Super League rights deal
Team Marketing is close to expanding its sports client base for the first time in its 32-year history as it nears an agreement to become the Swiss Football League’s global commercial rights sales agent, sources have told SportBusiness.
Stats Perform adds SFL to data partnership portfolio
Sports data and technology firm Stats Perform has won the contract to become the 'Official Data Provider' of the Swiss Football League in a three-year deal
Fifa eyes partnership experts from its blue chip sponsors to fill key role
Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
Plus500 retains Young Boys in football sponsorship portfolio
Swiss Super League champion BSC Young Boys has extended its contract with main sponsor, online trading company Plus500
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
Raiffeisen extends backing of Swiss-Ski
Swiss-Ski has struck an early extension to its sponsorship deal with the domestic division of Austrian banking group Raiffeisen
Świątek becomes first women’s tennis signing for On
On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.
Swiss-Ski claims first with uniqFEED virtual advertising, extends with Huawei
Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Swiss Super League signs Meier Tobler deal, renews with ball provider Molten
Swiss building technology specialist Meier Tobler has signed a sponsorship deal with the Swiss Super League, while Japanese sports equipment brand Molten has extended its role as the official match ball…
UniqFEED secures ‘multi-million’ investment from Patinex
Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex
Drinkable Hockey Field – Brauerei Schützengarten and Rapperswil-Jona Lakers
Swiss beer brand Brauerei Schützengarten activated its sponsorship of hockey team SC Rapperswil-Jona Lakers following a 2020-21 season of success on the ice that was missed by fans due to the pandemic …
Switzerland launches Women’s Euro 2025 bid
The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.
Alfa Romeo to end Sauber F1 deal following 2023 season
Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season
Swiss club Grasshoppers strikes sponsorship deal with Chinese watchmaker Seagull
Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull.
The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season
Engelbert Strauss extends Swiss Football League backing in Ringier Sports-brokered deal
Workwear and safety products company Engelbert Strauss has renewed its sponsorship of the Swiss Football League (SFL) in a deal brokered by the Ringier Sports agency
Long-serving Pathy to leave Fifa marketing director role
Jean-François Pathy, Fifa’s long-standing marketing director, is to leave the organisation, SportBusiness understands.