Sub-Saharan Africa

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions

The Ghana Football Association (GFA) has agreed new sponsorship deals with South African telecommunications firm MTN and US technology company Uber ahead of the national team’s 2022 Fifa World Cup campaign.

Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.

SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023

International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)

World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup

South African football club Cape Town City has been hit with a fine after the Premier Soccer League (PSL), organiser of domestic competitions, ruled that it entered into a shirt sponsorship deal without…

Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.

The Cameroon Football Federation (FECAFOOT) has announced a new kit supply agreement with One All Sports

World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.

Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country

South African beer brand Castle Lite has signed as an official global partner of this year’s Rugby World Cup Sevens in Cape Town – World Rugby’s quadrennial international sevens showcase. T

SA Rugby, the governing body of rugby union in South Africa, has agreed a three-year sponsorship deal with automotive company Toyota South Africa Motors (TSAM)

Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand. S

Financial services company BK Group has acquired naming rights to Kigali Arena, a 10,000-seat venue in the Rwandan capital, in a six-year deal worth $8m (€7.5m).