Spain
Adidas scores long-term Valencia partnership
Spanish Liga football club Valencia has agreed a long-term partnership with sportswear company Adidas.
Barcelona powered by Stanley Black and Decker sponsorship
Tools company Stanley Black and Decker has agreed to become a sponsor of Spanish Liga football club Barcelona through to July 2017.
Air Race F1 takes flight with new partners
Energy drinks brand Burn, sports betting house Sportium and global insurance company AIG have agreed commercial partnerships with Air Race F1 ahead of the launch of the new air racing series on June 1 in Catalunya, Spain.
Škoda to enjoy greater exposure in new Vuelta structure
Carmaker Škoda will enjoy greater global exposure under its new five-year deal with Amaury Sports Organisation (ASO) to continue as a top-tier Major Sponsor of the Vuelta a España cycle race until 2018.
Movistar expands MotoGP footprint
Spanish telecommunications company Telefónica has increased its presence in the MotoGP motor cycling series after reaching a deal with commercial rights holder Dorna Sports for its Movistar brand to become the title sponsor of the Gran Premio de Aragón.
Barcelona makes time for Maurice Lacroix deal
Swiss watchmaker Maurice Lacroix has agreed to become an official club sponsor of Spanish Liga football club Barcelona in a three-year deal.
IronFX Global joins Barcelona’s team
Spanish Liga football club Barcelona has agreed an official partnership with online trading platform IronFX Global.
Movistar enhances MotoGP standing with Yamaha partnership
The Yamaha Motor Company has announced a five-year agreement with Spanish telecommunications company Telefónica for its Movistar brand to assume title sponsorship of the Japanese firm’s factory team in the MotoGP motorcycling series.
Pirelli expands F1 involvement with Spanish and Hungarian race deals
Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.
Skoda confirms Tour de France extension
Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.
Atletico Madrid extends Azerbaijani ties
Spanish Liga football club Atletico Madrid has extended its main sponsorship deal with the Republic of Azerbaijan through to June 2015.
Barclays sets sail with 52 Super Series
British banking group Barclays has signed a naming rights agreement for the European arm of the 52 Super Series sailing competition in 2014.
Barcelona stars launch Big Cola extension
Spanish Liga champion Barcelona has announced a three-year extension to its commercial partnership with soft drinks brand Big Cola.
Drive M7 on board as title sponsor for MotoGP’s Aspar
Spanish MotoGP motor-cycling team Aspar has agreed a deal to make Malaysian energy drinks brand Drive M7 its title sponsor for the 2014 season.
Valencia teams up with MotoGP’s Aspar
Spanish Liga football team Valencia has entered into a commercial agreement with Spanish MotoGP motor cycling team Aspar.
Monster rides again with MotoGP
Energy drinks brand Monster has expanded its involvement in MotoGP after agreeing a deal with the motor cycling series’ commercial rights holder Dorna Sports.
Barcelona unveils “pioneering” Intel partnership
Spanish Liga football club Barcelona today unveiled its global sponsorship deal with US computing giant Intel, with president Sandro Rosell stating it will be a “pioneering” partnership in the field of sports marketing.
Barcelona brings Intel inside with global deal
Spanish Liga football club Barcelona has agreed a global sponsorship deal with American IT company Intel.