Spain

Spanish LaLiga club Valencia completed its line-up of premium partners for the 2015-16 season this month, adding online betting company Codere Apuestas, but remains without a main shirt sponsor after holding out for what it considers to be market value.

Titanbet.es, the Spanish-facing facing division of online betting and gambling company Titanbet, has entered into a partnership with Sevilla, which competes in the country’s top-tier Liga club football competition.

Sports betting company Sportium has entered into a partnership with Liga ACB, the top tier of domestic basketball in Spain.

Chinese mobile phone manufacturer ZTE this month followed its national rivals into European football signing an 18-month agreement with Spanish LaLiga club Sevilla.

Spanish Liga football club Barcelona has enhanced its financial commitment to Unicef by agreeing a four-year extension of its partnership with the United Nations children’s fund.

The ZTE Mobile Devices division of Chinese telecommunications company ZTE has been named the official technology partner of Spanish LaLiga football club Sevilla.

Spanish online betting company Codere Apuestas has become a sponsor of Valencia, which competes in the country’s top-tier Liga football competition.

Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.

German sportswear giant Adidas and Spanish LaLiga football club Real Madrid are close to agreeing a record-breaking extension of their kit partnership, according to Marca.

Spanish LaLiga football club Real Sociedad has entered into a partnership with betting company KirolBet.

Chinese telecommunications company Huawei has extended its backing of the Madrid Marathon.

Spanish LaLiga football club Espanyol has confirmed that its new majority shareholder, Chinese manufacturing business Rastar Group, has taken on the team’s shirt sponsorship rights for the remainder of the 2015-16 season.

LaLiga, the organising body of the top two Spanish football leagues, has expanded its partnership with Korean electronics giant Samsung.

Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.

Spanish LaLiga football club Valencia has struck a deal with beIN Sports that will enable the pay-television broadcaster’s logo to appear on the back of players’ jerseys.

Spanish LaLiga champion Barcelona has engaged US firm Van Wagner Sports and Entertainment to help broker a naming rights deal for its Camp Nou stadium, according to Sport.