Spain
Estrella Damm tops up Madrid Open sponsorship
Beer brand Estrella Damm has agreed a five-year extension to its sponsorship deal with the Madrid Open, a top-tier ATP Masters 1000 and WTA 1000 event on the men’s and women’s tennis tours.
Atlético Madrid adds Avis as new sponsor
Spanish LaLiga club Atlético de Madrid has signed a sponsorship deal with US car rental company Avis.
The three-season deal names Avis as the official sponsor of Atlético’s rental vehicles. Th
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
Spanish Football Federation adds TCL as new sponsor
The Spanish Football Federation (RFEF) has agreed a new sponsorship deal with Chinese consumer electronics manufacturer TCL
Real Betis adds Corpay as training kit sponsor
Spanish LaLiga club Real Betis Balompié has announced a sponsorship agreement with business payments provider Corpay Cross-Border to become the club’s official currency provider.
Solheim Cup supports sustainability with Peninsula deal
Marine energy supplier Peninsula has agreed a deal to sponsor this year’s edition of women’s golf tournament the Solheim Cup.
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
Mitsubishi Electric backs Spain’s women’s football team
Tokyo-based electronics manufacturer Mitsubishi Electric has agreed a deal with the Spanish Football Federation (RFEF) to sponsor its women’s national team.
Athletic Club signs B2BinPay as sleeve sponsor, targets commercial revenue boost
Spanish LaLiga team Athletic Club de Bilbao has agreed a new shirt sponsorship deal with crypto payments platform B2BinPay, as it seeks to drive commercial revenue through a new strategic plan
Afizzionados adds Barcelona to European club portfolio
Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Kosner to become Osasuna’s new main sponsor, HR Motor agrees deal
Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
WhaleFin ‘expected to exit’ Atlético Madrid shirt sponsorship
Cryptocurrency platform WhaleFin could terminate its main sponsorship deal with Atlético Madrid at the end of this season given the impact of the sector’s crisis on the brand’s finances.
Cadiz brings in Digi as main sponsor, moves Khalifa Capital to sleeve
Spanish LaLiga club Cádiz CF has signed Digi, the telecoms arm of Digi Communications, as its front-of-shirt sponsor midway through the season, just five months after announcing Khalifa Capital in the …
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Barcelona extends US ties with Travel + Leisure GO pact
LaLiga club FC Barcelona has extended its commercial reach in North America by naming Orlando, Florida-based subscription travel club Travel + Leisure GO as its official travel partner in the United States
Seat returns to RFEF sponsorship portfolio
Spanish car brand Seat has returned to the Royal Spanish Football Federation’s (RFEF) sponsorship portfolio in support of the Copa del Rey for the remainder of the 2022-23 season.
Legends to drive Getafe commercial offering, fan experience in 15-year deal
Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Barcelona signs crypto sponsor, extends Heura Foods deal
FC Barcelona has unveiled a new three-year global sponsorship agreement with cryptocurrency firm WhiteBIT