Spain
Kia teams up with Spanish Basketball Federation
The Spanish Basketball Federation (FEB) has entered into a partnership with Korean automotive manufacturer Kia
Libertex adds Getafe to LaLiga kit portfolio
Cyprus-based forex trading platform Libertex has followed its back-of-shirt deal with Valencia with a similar, kit branding deal with Getafe
Sevilla extends with CaixaBank, KFC steps up Leganés backing
Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D
Valencia unveils back-of-shirt deal with Libertex
LaLiga club Valencia has signed a new back-of-shirt deal with Cyprus-based forex trading platform Libertex
Espanyol, Wu Lei to endorse translation platform iFlytek
Spanish club Espanyol has signed a new partnership with Chinese voice technology and AI translation platform iFlytek
Barcelona inks fan XP, live show partnership with Sony Music
Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music
Real Sociedad scores major naming rights deal with Reale Seguros
LaLiga club Real Sociedad has signed a major naming rights deal with Italian insurance brand Reale Seguros
LaLiga content to be shown on trains through Renfe partnership
LaLiga, the organising body of the top two divisions of Spanish club football, has agreed a new partnership with state-owned railway company Renfe which will result in coverage of top-tier LaLiga matches,…
LaLiga 1|2|3 rebrands as LaLiga SmartBank
Spain’s LaLiga and title sponsor Santander have announced new plans to rebrand the country's second division.
Barcelona signs Veri deal
Spanish LaLiga football club Barcelona has agreed a new partnership with mineral water brand Veri.
The contract becomes active on July 1 and covers the three seasons spanning 2019-20 to 2021-22
Camp Nou name must be included in naming rights sale – Barcelona
LaLiga club Barcelona has hinted that it will not sell the complete title rights to its revamped Camp Nou stadium, but will aims to sell sponsor rights alongside the Camp Nou name
Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
Naming rights sale off table for revamped Bernabéu – Hopkinson
Real Madrid’s head of global partnerships has said he believes the club’s revamped Santiago Bernabéu stadium "would not benefit from a corporate name".
Casademont links up with Basket Zaragoza
Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain.
The deal will run for four seasons, from 2019-20 to 2022-23
Budweiser launches major new partnerships with LaLiga, Premier League
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
Kick Soccer Coin signs CD Leganés shirt sleeve deal
LaLiga football club CD Leganés has signed a one-season shirt sleeve deal with cryptocurrency token Kick Soccer Coin (KSOC).
Sailun Tyre signs kit sponsorship deal with Valencia
Spanish LaLiga football club Valencia has agreed a three-season partnership with Sailun through which the Chinese tyre manufacturer will take branding rights on the team’s shirt sleeves.
LaLiga partners with HIS travel agency, Deliveroo
Spain’s LaLiga has signed new partnerships with Japanese travel agent HIS and UK food delivery brand Deliveroo.