HomeNewsNewsTransportFootballSpain

LaLiga content to be shown on trains through Renfe partnership

LaLiga, the organising body of the top two divisions of Spanish club football, has agreed a new partnership with state-owned railway company Renfe which will result in coverage of top-tier LaLiga matches, and certain European games, on its trains.

The agreement for the 2019-20 season names Renfe as the official transport of LaLiga. Along with providing travel offers to fans, joint communication and advertising campaigns will be developed while Renfe will have a presence across LaLiga’s digital channels.

PlayRenfe, the multimedia content platform provided on Renfe’s AVE trains, will offer LaLiga matches along with what the organisation described as the “main meetings” from the Uefa Champions League and Europa League.

In addition, Renfe plans to incorporate football programming to the low-cost train offer that it is currently developing and is set to launch from Spain’s Holy Week next year, which will run from April 5-12.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France