Spanish club Espanyol has signed a new partnership with Chinese voice technology and AI translation platform iFlytek.
Under the deal, iFlytek will become the club’s first Official Translation Partner, and Espanyol striker Wu Lei will become its first brand ambassador.
The deal is Espanyol’s latest commercial partnership to be built around the success of Wu, China’s breakout football star, who joined from Shanghai SIPG in January this year.
Since moving to Espanyol, Wu has used the iFlytek Translator Lite 3.0 to communicate with team-mates and club staff, and also used the same translator during the partnership launch.
“It is a pleasure to be the ambassador of this iFlytek product,” said Wu. “It has allowed me to solve some difficulties with the language in my daily life, and now I have a much closer relationship with my colleagues, though I will continue learning Spanish to improve my results in LaLiga.”
iFlytek is China’s largest provider of voice technology and artificial intelligence for translation, and its expansion overseas its supported by the Chinese government. Lin Nan, China’s Consul General in Barcelona, attended the partnership launch alongside the brand’s vice president, Zhang Jidong.
iFlytek believes its partnership with Espanyol and its endorsement from Wu can help it break into new regions and new sectors.