LaLiga club Valencia has signed a new back-of-shirt deal with Cyprus-based forex trading platform Libertex.
Under the deal, Libertex will have branding underneath the player number on Valencia’s match-day and training jerseys for the next two seasons, until June 2021.
Libertex will also get brand exposure through LED perimeter board advertising at Valencia’s Mestalla stadium and signage at the Paterna training ground.
Online, Libertex will have rights to activate across Valencia’s digital platforms – the official club website, app and social media channels.
Valencia fans will benefit from promotions and exclusive offers via the Libertex platform, and access to player appearances and other behind-the-scenes experiences.
In an official statement, Valencia said Libertex is focused on increasing its brand recognition both in Spain and internationally, with a focus on emerging markets in Latin America and Southeast Asia.
Libertex is Valencia’s latest Premium Partner to be unveiled ahead of the 2019-20 season, after the club closed new deals with technical sponsor Puma, front-of-shirt sponsor Bwin, and sleeve sponsor Sliun Tire this summer.
According to Spanish sports news site AS.com, Valencia will raise at least €12m ($13.4m) from its four Premium Partners this season.
Bwin will pay about €5m per season, kit sponsor Puma will pay about €4m per season, and Silun Tire will pay about €1.5m per season. Libertex is expected to pay more than per season than Silun Tire.
Libertex, founded in 1997, operates in 27 countries and has over 2.2 million users worldwide. The platform allows users to trade in 23 different assets, Bitcoin and other cryptocurrencies.