South-East Asia
VNPT becomes seventh SEA Games top-tier sponsor
Vietnamese telecoms operator Vietnam Posts and Telecommunications Group (VNPT) has been unveiled as the seventh top-tier sponsor of the forthcoming Southeast Asian Games in the Vietnamese city of Hanoi
ONE Championship appoints Talisman to drive international commercial growth
Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia
EA Sports appoints ONE Esports to organise 2022 EACC events in Southeast Asia
EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month
Sepang remains on MotoGP calendar, Petronas on board as title sponsor
The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
MKTG Sports Agency awarded LaLiga commercial remit in Southeast Asia
The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
Emtek nets Fifa World Cup rights in Indonesia
Indonesian media group Emtek has acquired the media rights for the 2022 Fifa World Cup, in a deal brokered by the Infront agency
Asian Tour and Ladies European Tour announce mixed-gender golf series in Thailand
The Asian Tour and Ladies European Tour have jointly announced the creation of two mixed-gender tournaments as part of a new co-sanctioned series that will launch next month
Badminton World Federation seals three-year M88 Mansion sponsorship deal
The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season
Persib agrees Liberty Gaming Guild sponsorship
Indonesian football club Persatuan Sepakbola Indonesia Bandung (Persib) has announced a sponsorship agreement with play-to-earn gaming organisation Liberty Gaming Guild
ONE Esports and HSBC announce partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
Stats Perform finalises Thai FA data and integrity deal
Sports data and technology company Stats Perform has finalised an eight-year deal with the Football Association of Thailand (FAT) to provide data and integrity services
Thai FA announces tie-up with fantasy football game developer Funatix
The Football Association of Thailand has struck a deal with gaming developer Funatix Club to make its Real Manager fantasy football platform the official fantasy game of Thai League1
New platform to launch Singapore athlete NFTs
A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
ONE Esports and Samsung announce long-term partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a long-term partnership with electronics multinational Samsung
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Malaysian university Cyberlynx announced as Southampton academy partner
Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner
Son Heung-min scores Tiger Beer endorsement deal
South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.
Singapore Sports Hub aims to cut carbon emissions through Dow tie-up
US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.