South America
Santos president seeks to end Umbro deal
The new president of Santos, José Carlos Peres, has said the Campeonato Brasileiro Serie A football club will terminate its partnership with UK sportswear manufacturer Umbro, citing the “ridiculous” terms agreed by its previous regime.
Corinthians extends with Nike, shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its kit supplier partnership with US sportswear company Nike and extended a shirt sponsorship deal with English-language school Minds Idiomas.
Tag Heuer adds Copa Libertadores to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).
Polo bodies join forces for showpiece event
U.S. Polo Assn., the official brand of the United States Polo Association, has been named as the official apparel sponsor of the Argentine Open, one of the sport’s leading events.
Peruvian Football Federation lands BBVA deal
The Peruvian Football Federation (FPF) has entered into a partnership with Lima-based financial services company BBVA Continental.
Fluminense adds two new shirt sponsors
Campeonato Brasileiro Serie A football club Fluminense has agreed shirt sponsorship deals with mattress technology specialist Euro Colchões and education company Mackenzie.
Fluminense signs up Zoom as new shirt sponsor
Campeonato Brasileiro Serie A football club Fluminense has signed a shirt sponsorship deal with price comparison website Zoom.
Argentine Football Association replaces Santa Mónica with Torneos
The Argentine Football Association has terminated a partnership with the Santa Mónica agency in order to sign a new deal with the Torneos agency, which will assist the governing body in identifying new sponsors for the country’s national team.
Sky extends backing of Brazilian basketball league
Brazilian pay-television broadcaster Sky has extended its sponsorship of the NBB, the top tier of club basketball in the country.
Brazilian basketball league signs new sponsor
Brazil’s National Basketball League (LNB) has entered into a partnership with airport operator Infraero.
Umbro rekindles ties with Santos
UK sportswear company Umbro has signed a kit supply deal with Campeonato Brasileiro Serie A football club Santos.
Title sponsor signs on for Chile’s Formula E debut
Mining company Antofagasta Minerals has been named as the title sponsor of next year’s Formula E race in Santiago, which will mark Chile’s debut in the electric car-racing series.
Uber agrees kit deals with Brazilian football clubs
Transportation network company Uber has agreed kit sponsorship deals with Campeonato Brasileiro Serie A football clubs Atlético Mineiro and Cruzeiro.
Quilmes steps in to replace Axion as Superliga sponsor
Argentinian beer brand Quilmes has replaced energy company Axion as the title sponsor of the Superliga Argentina, the new top tier of domestic club football.
Peak to replace Nike as Brazilian Olympic Committee partner
Chinese sportswear manufacturer Peak has agreed a kit partnership with the Brazilian Olympic Committee (COB).
Fluminense extends shirt sponsorship deal with environmental foundation
Campeonato Brasileiro Serie A football club Fluminense has extended its shirt sponsorship deal with Fundação SOS Mata Atlântica, a non-governmental organisation that seeks to preserve the heritage of the Mata Atlântica rainforest.
Corinthians extend with shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its shirt sponsorship deal with electrical products manufacturer Foxlux.
Brazilian Basketball Confederation teams up with Motorola
The Brazilian Basketball Confederation (CBB) has agreed a sponsorship deal with US telecommunications company Motorola.