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Brazilian basketball league signs new sponsor

Brazil’s National Basketball League (LNB) has entered into a partnership with airport operator Infraero.

The agreement will cover the 2017-18 season and grants Infraero exposure at NBB events such as the All-Star Game and Finals.

A range of promotional events will also be launched, with the top-tier NBB competition to be advertised at Brazilian airports, and related activities to be organised for Infraero employees.

“The arrival of Infraero proves the consolidation of the NBB product in the Brazilian sports scene,” LNB president João Fernando Rossi said.

Infraero joins Caixa, Sky, Penalty, Avianca and Nike as sponsors of the NBB. The 2017-18 season gets underway on Saturday.