South Africa

South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between  South Africa and opponents Pakistan and Sri Lanka.

The South African Football Association has entered into a partnership with Turkish clothing brand D’S Damat.

US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.

SA Rugby has partnered with professional services firm Accenture in a deal that will focus on revamping the digital media strategy of the governing body of South African rugby union

Online bookmaker Betway has agreed a deal to sponsor the Mzansi Super League T20, a new franchise-based cricket competition in South Africa

The Mzansi Super League, the new domestic Twenty20 competition launched by Cricket South Africa, has partnered with Global Citizen, the movement which is seeking to eliminate extreme poverty by 2030

South Africa Rugby has signed a five-year kit supply extension with Japanese sportswear brand Asics

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing

Japanese automotive manufacturer Isuzu has agreed a deal to become title sponsor of this year’s Ironman 70.3 World Championship triathlon event.

South African Premier Division football team AmaZulu has named UK sportswear manufacturer Umbro as its new kit partner.

Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.

Jonsson Workwear has agreed a deal to take on naming rights to Kings Park, home of South African Super Rugby franchise the Sharks.

SA Rugby, the governing body of rugby union in South Africa, has named beer brand Castle Free as the new headline sponsor of its sevens teams.

International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.

Financial services company Warwick has agreed a deal to sponsor South African rugby union team Western Province, through which it will also become a partner of the Stormers Super Rugby franchise.

South African online sportsbook World Sports Betting has secured a partnership with domestic Super Rugby team the Lions, through which it will become a kit sponsor of the rugby union club.