Scotland
Glasgow 2014 beats Commonwealth sponsorship record
Industry experts have labelled sponsorship sales for the 2014 Commonwealth Games in Glasgow a success after the event closed on a number of supplier deals this month to complete its programme and reach record Commonwealth revenues.
New Euro club competition helps Pro12 title increase
The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.
Gatorade to fuel Glasgow 2014 athletes
Glasgow 2014 has signed up beverage brand Gatorade as a sponsor of the Commonwealth Games ahead of the start of the multi-sport event in the Scottish city this week.
Pro12 drinks to Guinness backing
Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.
Speedo makes a splash with Glasgow 2014 sponsorship
Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.
Glasgow 2014 teams with Unicef in Commonwealth Games first
Glasgow 2014 has named children’s charity Unicef as the first global charity partner of the Commonwealth Games.
Glasgow 2014 makes Genius move with latest partner
Genius Gluten Free has been announced as the latest addition to the sponsorship family for Glasgow’s staging of the 2014 Commonwealth Games.
Toshiba Medical Systems to look after Glasgow 2014
Medical electronics group Toshiba Medical Systems has agreed a deal to become a sponsor of the Glasgow 2014 Commonwealth Games.
Glasgow 2014 feasts on Kellogg’s deal
Glasgow 2014 has announced cereal foods manufacturer Kellogg’s as the latest addition to the commercial roster for this summer’s Commonwealth Games.
Arnold Clark drives forward with Glasgow 2014 deal
Scottish car dealership Arnold Clark has become an official sponsor of the Glasgow 2014 Commonwealth Games.
Aberdeen breaks new ground with Saltire Energy deal
Drilling equipment supplier Saltire Energy has agreed a three-year partnership with Aberdeen that makes it the Scottish Premiership football team’s shirt sponsor.
Leith Group strengthens Glasgow 2014 ties
Scottish communications firm the Leith Group has reached an agreement with Glasgow 2014 to serve as the official marketing and advertising services provider for this summer’s Commonwealth Games.
BT secures Murrayfield naming rights
The Scottish Rugby Union has agreed a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT.
Glasgow 2014 toasts Famous Grouse deal
Glasgow 2014 has confirmed the Famous Grouse as the official whisky of the forthcoming Commonwealth Games.
BT set to acquire Murrayfield naming rights
The Scottish Rugby Union (SRU) is set to strike a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT, according to the Daily Mail newspaper.
Inverness works up an appetite with Subway deal
International sandwich chain Subway has agreed a one-year rolling contract to become the main shirt sponsor of Scottish Premier League top-flight football team Inverness Caledonian Thistle.
Deuchars IPA touches down with Scotland Rugby League
Caledonian brewery Deuchars IPA has sealed a four-year sponsorship deal with the Scotland Rugby League governing body.
FirstBus on board for Glasgow 2014
Aberdeen-based bus company First Bus has been confirmed as an official supporter of the Glasgow 2014 Commonwealth Games.