Philippines
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Gatorade backs Fiba World Cup
Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
Toyota supports Basketball World Cup for co-host the Philippines
The Philippines division of Japanese automotive manufacturer Toyota has agreed a sponsorship deal to back the country’s co-hosting of the 2023 Basketball World Cup.
ONE Esports agrees sponsorships with FWD, Marriott, McDonald’s
Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
East Asia Super League announces 10-year deal with Fiba ahead of 2021 launch
New pan-regional club basketball league the East Asia Super League has secured the backing of world governing body Fiba in a 10-year deal
NBA agrees e-commerce tie-up in the Philippines
The National Basketball Association has agreed a deal with Filipino basketball apparel retailer Titanomachy International (Titan) to launch an official online store for the league in the market
Qatar Airways agrees to sponsor Philippines Football League
Qatar Airways has agreed a three-year deal to become the Official Airline Partner of the Philippines Football League
MG Motor signs on as latest SEA Games sponsor
Automotive brand MG Motor has agreed a deal to sponsor the upcoming Southeast Asian Games multi-sport event in the Philippines
Pinaco signs as platinum sponsor of SEA Games and Asean Para Games
Vietnam battery brand Pinaco has signed an agreement with the Philippine Southeast Asian Games Organising Commitee to take a platinum-level sponsorship for the upcoming SEA Games and Asean Para Games
Skyworth unveiled as official television partner of 2019 SEA Games & Asean Para Games 2020
Chinese consumer electronics corporation Skyworth is the official television partner for the 2019 Southeast Asian Games, as well as the 2020 Asean Para Games, in a deal with international sports media…
Philippine basketball association signs UnionPay as official payment partner
On Wednesday at the Araneta Coliseum, UnionPay International Southeast Asia signed a deal with the Philippine Basketball Association to make UnionPay their official payment partner
Ajinomoto unveiled as latest sponsor of 2019 SEA Games
Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines
First sponsors named for 2019 SEA Games
The Philippine Southeast Asian Games Organising Committee (PHISGOC) has unveiled the first group of sponsors for this year’s edition of the multi-sport event.
Vivo clinches new partnership with NBA in the Philippines
Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines
Yanmar deal gives lift to Suzuki Cup
Japanese heavy equipment manufacturer Yanmar has agreed a deal to become an official sponsor of this year’s edition of the Suzuki Cup national team football tournament.
Suzuki motors on with Asean Football Championship
Japanese automotive manufacturer Suzuki has retained naming rights to the Asean Football Championship national team tournament, the 2016 edition of which will begin on November 19.
NBA connects with new Philippines partnership
CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.