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First sponsors named for 2019 SEA Games

The Philippine Southeast Asian Games Organising Committee (PHISGOC) has unveiled the first group of sponsors for this year’s edition of the multi-sport event.

Philippines Airlines will fly athletes and officials from ASEAN countries to Manila, where the 30th SEA Games will take place from November 30 to December 11.

IT services group Atos will handle the management system for the Games, while fellow French firm GL Events, a temporary structure supplier, will be responsible for overlays at 39 sporting venues.

Thai firm Grand Sport will provide uniforms for the workforce, volunteers and technical officials while Sonak Corporation has also come on board. Sonak is the exclusive distributor of Asics, the official outfitter of the Philippine delegation, and the SEA Games’ official ball and sporting equipment partners Mikasa, Marathon and Molten.

Speaking at the unveiling of the partnerships, PHISGOC chairman Allan Peter Cayetano expressed his belief that the sponsors can benefit from the attention that is set to be drawn from esports debuting at the Games.

“With the entry of e-games, we’re not only expecting a Southeast Asian audience of 600 million, including 200 million regular viewers of e-games,” Cayetano said, according to state news agency PNA. “We also have a big Filipino community abroad which we know will be watching the competition.

“With the help of social media, I think that the value that this will bring to our partners will be tremendous. We will do our best and we will make sure that every centavo spent on this Games will have real value for you, your company and your product.”

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The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.