North America
OrthoVirginia gains naming rights to Commanders training facility
OrthoVirginia, the Richmond, Virginia-based orthopedic care provider, has secured the naming rights to the Washington Commanders' training facility in a 10-year deal.
TGI Sport agrees further virtual advertising deal with Brand Brigade acquisition
TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…
Maple Leafs, Coyotes strike NHL jersey patch sponsorship deals
The National Hockey League's Toronto Maple Leafs will wear a "Milk" logo on their home and road uniforms following a multiyear jersey patch partnership with Dairy Farmers of Ontario
NFL Jets expand UK reach with Charles Tyrwhitt partnership
The National Football League's New York Jets are looking to expand their reach in the United Kingdom by securing a multiyear partnership with London-based, transatlantic menswear brand Charles Tyrwhitt
Motorola adds Chicago Bulls to NBA jersey patch portfolio
The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…
Maryland, SECU strike 10-year, $11m naming rights deal for football stadium
The University of Maryland has secured a 10-year, $11m (€11m) naming rights deal with SECU, Maryland's largest state-chartered credit union, for its college football facility, which will now be known a…
Suns jersey sponsor PayPal piles pressure on Sarver
Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …
Pelicans, Ibotta renew jersey sponsorship deal
The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons
Drone Racing League signs large-scale pact with Google Cloud
Property to begin its upcoming season in conjunction with developer conference
Oilers hire Athletes First to find jersey patch partner
The National Hockey League's Edmonton Oilers have appointed New York-based sports marketing agency Athletes First Partners (A1 Partners) on an exclusive basis to find a jersey patch partner.
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
NFL UK signs up Experience Kissimmee as travel sponsor
The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
Hulu+ Live TV becomes first media sponsor of NFL Tuesday Night Gaming
Streaming platform Hulu + Live TV has been signed up as a media sponsor of NFL Tuesday Night Gaming (NFL TNG) by gaming entertainment company Enthusiast Gaming
Montreal Canadiens bring in RBC as home jersey sponsor
The National Hockey League's Montreal Canadiens have named Canadian multinational financial services company Royal Bank of Canada as the team's inaugural home jersey sponsor in a multiyear partnership,…
Florida Blue secures naming rights to Inter Miami training facility
Florida Blue, the state's Blue Cross and Blue Shield healthcare company, has secured the naming rights to Inter Miami's training facility as part of a multiyear partnership with the Major League Soccer c…
RSL strikes America First Credit Union naming rights deal
Major League Soccer's Real Salt Lake will now play at America First Field following a multiyear naming rights deal with Riverdale, Utah-based financial institution America First Credit Union.
WNBA, FanDuel complete partnership renewal
New contract term to include league highlight rights for FanDuel TV
Sounders FC expands partnership with Puyallup Tribe
Major League Soccer’s Seattle Sounders FC announced that it has expanded its partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC) in a multiyear pitch naming rights deal.