North America

The PGA Tour has taken a one-year title sponsorship deal with American carmaker Cadillac for the World Golf Championships (WGC) Match Play to give itself more time to find a long-term title sponsor for the event.

Swiss watchmaker Longines has agreed a deal to become an official partner of the 2014 Breeders’ Cup US horseracing showpiece.

National Collegiate Athletics Association (NCAA) conference the Pac-12 has agreed an expanded three-year partnership with mutual life insurance company New York Life.

US assurance, tax and consulting services provider McGladrey has signed a five-year extension to its title sponsorship of the PGA Tour’s annual golf tournament in Sea Island, Georgia.

Global logistics company DHL has entered into a sponsorship deal with USA Rugby, the national governing body for rugby union in the country.

Jewellery brand Endless Jewelry has agreed to become a sponsor of the Lotus Formula One motor-racing team for next week’s United States Grand Prix.

US casual dining restaurant and sports bar franchise Buffalo Wild Wings has agreed a multi-year deal to become title sponsor of the Citrus Bowl collegiate American football game.

The Ladies Professional Golf Association has signed safety consulting and certification company Underwriters Laboratories as the title sponsor of the next two editions of the International Crown national team tournament, adding the event will leave the US for the first time in 2018.

Online automotive marketplace AutoTrader.com has agreed a multi-year extension to its partnership with North American basketball league the NBA and the Turner Sports division of US cable-television broadcaster Turner Broadcasting Systems.

Sports social network Sportlobster has been announced as an official sponsor of the NFL’s International Series.

The Mountain West Conference US collegiate athletics organisation has agreed a deal for sporting goods retailer Sports Authority to become the first-ever title sponsor of its annual post-season American football championship game.

New Jersey-based fantasy sports technology and content provider Hotbox Sports Ventures has entered into a sponsorship agreement with its local NHL ice hockey team the New Jersey Devils.

USA Hockey has agreed a multi-year deal to add food company Kraft as an official sponsor.

NBA basketball franchises the Philadelphia 76ers and the Memphis Grizzlies have established new partnerships with US casino properties.

US fantasy sports brand DraftKings has entered into a partnership with NFL American football team the New England Patriots.

Nevada tourism body the Las Vegas Convention and Visitors Authority (LVCVA) has struck a partnership deal with the 2014 edition of the Breeders’ Cup US horseracing showpiece, which will take place in the neighbouring US state of California.