North America

Basketball
Sponsorship & Marketing

American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
Football
Media

The National Women's Soccer League has announced a multi-year agreement with Gannett-owned USA Today Sports as the league's official media partner
Football
Sponsorship & Marketing

The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
American Football
Sponsorship & Marketing

In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme
Football
Sponsorship & Marketing

Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
American Football
Sponsorship & Marketing

The National Football League's Denver Broncos have signed a 10-year deal with Centura Health as the team's official healthcare partner and naming rights holder for the team's training facility, which will…
Golf
Sponsorship & Marketing

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
American Football
Sponsorship & Marketing

The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health
Football
Sponsorship & Marketing

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
Professional Wrestling
Events

World Wrestling Entertainment will turn its attentions to securing improved media rights deals in India and the UK once it has concluded its ongoing domestic sales process, chief executive Nick Khan has…
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
Multiple Sports

Frank Nakano, managing director, sport and entertainment, JP Morgan Chase, explains how the brand seeks to ‘alleviate customer pain points’ through its sports sponsorship agreements. Ben Cronin reports.
Baseball
Sponsorship & Marketing

The St. Louis Cardinals Major League Baseball team has announced local financial institution Stifel as its first jersey patch sponsor as part of a seven-year deal
Motorsport
Sponsorship & Marketing

Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7
Baseball
Media

Streaming platform Fubo has announced that it will sponsor the Boston Red Sox of Major League Baseball for the remainder of the 2023 season
Multiple Sports
Licensing & Merchandising

Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
Motorsport
Sponsorship & Marketing

South Florida Motorsports has signed up telco Viva as a Founding Partner of Formula 1’s Miami Grand Prix.
American Football
Finance & Law

The National Football League's San Francisco 49ers have announced the launch of 'Faithful to the Planet', a charitable initiative focusing on environmental projects and concerns