Nordics
Coles reunites with Discovery alumni Strømme, Skoland at NPG agency
Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency
ASM Global agrees naming rights sponsor for Sweden’s National Arena
Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.
Hummel marks centenary year with DBU extension
The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.
Norwegian athletes gain upper hand in skiing image rights dispute
Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)
Sportfive adds two more World Women’s Handball Championship sponsors
The Sportfive agency has landed two more sponsors for the International Handball Federation (IHF) World Women's Handball Championship, which takes place across the Nordics later this year
DBU seeks third commercial chief in a year after sacking Hoff
The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post
NordicBet extends Danish second-tier title sponsorship to 2025
NordicBet, a brand of Swedish sports betting and online casino operator Betsson, has extended its title sponsorship of the 1. Division, the second tier of football in Denmark
Denmark’s Pokalen regains title sponsor through Danske Spil deal
Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal.
BNP Paribas acquires Stockholm Open naming rights in Spring Media deal
The Stockholm Open tennis tournament has rebranded as the BNP Paribas Nordic Open as part of a “long-term” title sponsorship with the French bank brokered by the Spring Media agency.
Norwegian football bodies halt sponsor ties over Mondelēz Russia links
The Norwegian Football Federation (NFF) and Toppfotball Kvinner (TFK), which manages the top two women’s divisions, are among a number of organisations in the country to suspend sponsorship deals with F…
Uno-X secures kit sponsor ahead of Tour de France debut
Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
3F seeking to increase union membership through Danish Superliga title sponsorship
3F is aiming to stand out among a plethora of labour organisations, maintain its existing membership and increase its awareness among younger Danish workers.
Danish Superliga retains 3F as title sponsor
Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.
Bet365 pays out compensation to Danish sports stars in image rights case
Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Tromsø IL, Troms Kraft to spotlight Sámi culture through stadium naming rights
Norwegian Eliteserien club Tromsø IL (TIL) has agreed a stadium naming-rights deal with energy company Troms Kraft that is designed to promote the Sámi language and culture.
Veikkaus named an official sportsbook of NHL in Finland
State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Unibet named NHL’s sports betting partner in Sweden
The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Trivago backs 2023 World Handball Championship
Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.