New Zealand

Rugby Union

Global battery brand Duracell has announced a partnership with New Zealand Rugby to sponsor reigning world champion the All Blacks.

Rugby League

The Health Promotion Agency has agreed a deal with New Zealand Rugby League for its Smokefree NZ brand to serve as the official sleeve sponsor of the national team for its 2013 World Cup campaign.

Rugby League

Entertainment and casino company SkyCity has extended its term as a major sponsor of the New Zealand Warriors National Rugby League team by two seasons.

Football

A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.

Rugby Union

New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.

Golf

BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.

The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.

Rugby Union

Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.

Rugby League

Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.

Rugby Union

The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.

Rugby Union

GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…