Malaysia
Telekom Malaysia signs as first partner for 2017 SEA Games
Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.
Badminton Association of Malaysia nets new main sponsor
Telecommunications firm Celcom Axiata Berhad has agreed a deal to become the new main sponsor of the Badminton Association of Malaysia.
U Mobile dials in to Malaysian football partnership
Malaysian telecommunications company U Mobile has sealed a deal to co-sponsor the country’s Superbest Power Piala FA and Liga Premier Malaysia club competitions.
Malaysian FA extends with main sponsor, adopts new name for national team
The Football Association of Malaysia has agreed a five-year extension to its partnership with telecommunications company Telekom Malaysia.
Superbest Power energises Malaysian FA Cup
Health food and beverage company Superbest Power has been named the title sponsor of Malaysian club football’s FA Cup.
Malaysian conglomerate returns to back EurAsia Cup
Malaysian conglomerate DRB-HICOM Berhad has agreed to return as presenting partner of the EurAsia Cup for the second edition of the Ryder Cup-styled golf tournament.
TM establishes strong connection with Malaysian football
The Football Association of Malaysia has reached an agreement for telecommunications company Telekom Malaysia to become a major sponsor of club football in the country and take on rights for the national team.
Maybank pulls out of Malaysian Open title sponsorship
Financial services company Maybank has withdrawn from its long-standing title sponsorship of the Malaysian Open golf tournament.
Shell extends title sponsorship of MotoGP’s Malaysian round
Multinational oil and gas company Shell has extended its title sponsorship of the Malaysian round of the MotoGP World Championship motorcycling series.
Title sponsor a Perfect addition for ITTF World Team Championships
Chinese health, nutrition and personal care retail group Perfect has agreed a deal to serve as the title sponsor of the International Table Tennis Federation’s 2016 World Team Championships.
Petronas stays on track with Malaysian Grand Prix
Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.
Badminton Association of Malaysia signs lucrative Victor deal
Taiwanese sporting goods supplier Victor has signed a six-year sponsorship deal with the Badminton Association of Malaysia.
Manchester City boosts Malaysian presence with new partner
English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.
Liverpool courts extension with regional partner
English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.
Pirelli backs return of World Superbikes to Malaysia
EurAsia Cup launches promotional drive
Organisers of the EurAsia Cup have announced a new club sponsorship programme to raise awareness around the inaugural edition of the matchplay golf tournament.
Malaysian conglomerate aims for global boost with EurAsia Cup
Malaysian conglomerate DRB-HICOM Berhad has been announced as the presenting partner of the new team matchplay golf tournament launched by the European Tour and Asian Tour.
Shell seals MotoGP race rights in Malaysia
Motorcycle lubricant brand Shell Advance has agreed a two-year deal with MotoGP commercial rights holder Dorna Sports to renew its title sponsorship of the series’ Malaysian Grand Prix.