Latin America
Sponsors sign up for World Baseball Classic
Organisers of the World Baseball Classic have announced a host of sponsorship deals ahead of the 2017 edition of the national team tournament.
Flamengo extends with main sponsor Caixa
Campeonato Brasileiro Serie A football club Flamengo has renewed its sponsorship deal with government-owned banking group Caixa.
Under Armour replaces Dryworld as Fluminense partner
Campeonato Brasileiro Serie A football club Fluminense has entered into a kit partnership with US sportswear manufacturer Under Armour.
Correios extends backing of Brazilian sport with CBRu partnership
Correios, the state-owned company which operates Brazil’s national postal service, has entered into a partnership with the Brazilian Rugby Confederation (CBRu).
Botafogo signs new shirt sponsor
Campeonato Brasileiro Serie A football club Botafogo has agreed a shirt sponsorship deal with online retailer and services company Ordenext.com.
Santos extends with shirt sponsor
Wire and cable manufacturer SIL has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos.
Atlético Mineiro signs new kit sponsor
Campeonato Brasileiro Serie A football club Atlético Mineiro has agreed a kit sponsorship deal with Brazilian solar energy company Solatio Energia.
América-MG lands new shirt sponsor
Campeonato Brasileiro Serie A football club América-MG has agreed a shirt sponsorship deal with dairy products manufacturer Cemil.
Palmeiras claims South American benchmark with sponsorship renewals
Financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM) have renewed kit sponsorship agreements with Campeonato Brasileiro Serie A football club Palmeiras.
Rio 2016 venue lands naming-rights partner
Direct selling company Jeunesse has acquired naming rights to the Arena Olímpica do Rio, one of the venues for the Brazilian city’s staging of the 2016 summer Olympic and Paralympic Games.
Brazilian Football Confederation enrols new partner
The Brazilian Football Confederation (CBF) has agreed a sponsorship deal with the Universidade Brasil education group.
Umbro adds Avaí to Brazilian football portfolio
UK sportswear manufacturer Umbro has agreed a kit supplier partnership with Campeonato Brasileiro Serie A football club Avaí.
Carabao deal breaks the mould in difficult Brazilian market
The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.
Brazilian clubs to retain perimeter advertising rights
The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.
Brazilian Volleyball Confederation signs new kit partner, lands Delta deal
The Brazilian Volleyball Confederation (CBV) has agreed partnerships with Japanese sportswear manufacturer Asics and Delta Air Lines.
Nike to aid Brazilian basketball development with LNB deal
Brazil’s National Basketball League (LNB) has entered into a partnership with US sportswear giant Nike.
Argentinian Basketball Confederation swaps Kappa for Nike in new kit deal
The Argentinian Basketball Confederation (CABB) has agreed a four-year kit deal with US sportswear firm Nike.
Corinthians goes to school with new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has agreed a shirt sponsorship deal with Minds English School.