Latin America

Esports

Argentinian Superliga football club River Plate has struck a shirt sponsorship deal with the Pro Evolution Soccer video game series

Swedish music streaming platform Spotify has completed a clean sweep of football properties in São Paulo, after striking a new partnership with former league champions São Paulo FC.
Football

The Argentine Football Association added over $1m (€0.9m) in new sponsorship revenue ahead of the 2018 World Cup, striking its first regional partnerships with a quartet of Chinese brands.
Football

Campeonato Brasileiro Série A football club Cruzeiro has signed a shirt sponsorship deal with the UninCor 5 Estrellas university.
Motorsport

Formula One motor-racing team Mercedes has signed up Latin American leasing company UNIFIN as a partner for the Mexican Grand Prix
Football

Price comparison website Zoom has extended its shirt sponsorship deal with Fluminense and has become a new partner of fellow Campeonato Brasileiro Serie A football club Vasco da Gama
Football

Campeonato Brasileiro Serie A football club São Paulo has agreed a sponsorship deal with video game developer Konami.
Football

US telco AT&T has agreed shirt sponsorship deals with Mexican Liga MX football teams Club América and Club Puebla.
Football

Campeonato Brasileiro Série A football club Santos has signed a sponsorship deal with education services provider Unicesumar.
Football

The Brazilian Football Confederation (CBF) has agreed a deal for wholesale retail store chain Assaí to become title sponsor of the Campeonato Brasileirão Série A club competition.
Football

Campeonato Brasileiro Serie A football club Atlético Paranaense has signed a sponsorship deal with Hong Kong-based cryptocurrency firm Inoovi.

Football

Brazilian pharmaceuticals company Cimed has renewed its sponsorship of the Brazilian Football Confederation (CBF).

Football

Mexican Liga MX football team Santos Laguna has entered into a partnership with Mexican sportswear manufacturer Charly.

Esports

The ESL esports competition promoter has signed up DHL as the official shipping and logistics partner for its ESL One series.

Football

Campeonato Brasileiro Serie A football club Cruzeiro has signed kit sponsorship deals with supermarket chain Supermercados BH, technology products retailer iPlace and home improvements retailer ABC da Construção.

Football

The Argentine Football Association has agreed regional sponsorship deals with Chinese interior design company Der, home appliances manufacturer Vanward and consumer lending company Hexin.

Multi-sport

Spanish sportswear company Joma has agreed a deal to supply clothing for this year’s summer Youth Olympic Games in Buenos Aires, Argentina.

Football

Consumer electronics company Philco has signed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Atlético Paranaense.