AT&T signs shirt sponsor deals with Liga MX teams

US telco AT&T has agreed shirt sponsorship deals with Mexican Liga MX football teams Club América and Club Puebla.

AT&T branding will feature on the playing shirts of both teams until at least the end of the 2018-19 season.

The Club Puebla agreement also covers branding placement on the shirts of all affiliated teams, as well as on various surfaces inside the club’s Estadio Cuauhtémo stadium.

Under the Club América deal, AT&T will become an exclusive official sponsor in the mobile telephony services category.

AT&T will also run a series of competitions in partnership with Club América for fans to win club-related prizes, such as match tickets and replica shirts.