Latin America
McLaren’s Petrobras deal comes under scrutiny
The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…
Santos adds Casa de Apostas as latest shirt sponsor
Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with betting company Casa de Apostas.
Atlético Mineiro, Avaí sign shirt sponsorship deals
Atlético Mineiro has extended its kit sponsorship deal with vehicle maintenance company Auto Truck, while fellow Campeonato Brasileiro Série A football team Avaí has signed food products manufacturer Zae…
LaLiga signs Americas-focused deal with Gatorade
LaLiga, organising body of the top two divisions of Spanish club football, has agreed a partnership with sports-themed drinks and food products manufacturer Gatorade, focused on four markets in the Americas
Botafogo completes shorts link-up with STX
Brazilian Série A club Botafogo has signed a new partnership with real estate development brand STX.
Internacional swaps Nike for adidas as fans demand casualwear
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
Santos extends with shirt sponsor Algar
Campeonato Brasileiro Série A football club Santos has renew its shirt sponsorship agreement with the Grupo Algar conglomerate.
Valvoline signs on for 2019 Gold Cup
The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold…
Milho de Ouro sponsors Campeonato Brasileiro Série B
Snack foods manufacturer Milho de Ouro has agreed a deal with the Brazilian Football Confederation (CBF) to sponsor Campeonato Brasileiro Série B.
Camarena Tequila lines up Gold Cup deal
Camarena Tequila, a brand of US winery E&J Gallo, has agreed a partnership with the 2019 Gold Cup national-team football tournament
Corinthians adds Cartão de Todos as latest shirt sponsor
Brazilian Série A club Corinthians has signed a new shirt branding deal with discount card provider Cartão de Todos.
Santos adds to Spotify’s Brazilian club portfolio
Campeonato Brasileiro Série A football club Santos has agreed a partnership with music streaming service Spotify.
Corinthians sign shirt sponsorship deal with MarjoSports
Campeonato Brasileiro Série A football club Corinthians has agreed a new shirt sponsorship deal with MarjoSports, a tech startup focused on sports entertainment.
TCL adds Brazilian Paralympic Committee to sponsorship portfolio
Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB)
Red Bull expands global football empire, takes over at Bragantino
Austrian energy drink brand Red Bull has expanded its global club football empire through a major deal with second-tier Brazilian side Atlético Bragantino.
Digi+ partners with Athletico Paranaense in profit-sharing deal
Brazilian Série A club Athletico Paranaense has signed up banking group Banco Renner as the club’s new main shirt sponsor.
Motul steps up WorldSBK association with race deals
Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…
Mexican Football Federation teams up with Betcris
The Mexican Football Federation (FMF) has agreed a four-year partnership with online betting company Betcris.
The deal makes Betcris.mx the first official betting site of the Mexican national team