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Santos adds to Spotify’s Brazilian club portfolio

Campeonato Brasileiro Série A football club Santos has agreed a partnership with music streaming service Spotify.

Terms of the deal were not disclosed, but Santos has already established an official profile on the platform featuring players’ playlists, along with those of Santos-supporting music acts.

A weekly podcast will form part of the programming, which Santos states makes it the first Brazilian club to create this type of content on Spotify.

Santos players wore personalised headphones for the club’s Campeonato Paulista clash against Corinthians yesterday (Monday) to mark the start of the partnership.

Santos joins its city rivals Corinthians, São Paulo and Palmeiras as holding deals with Spotify.