Latin America
Adidas to replace Nike as Boca Juniors partner
Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner
Flamengo signs sleeve deal with Buser ride-sharing app
Campeonato Brasileiro Série A club Flamengo has signed a new sleeve and back-of-shirt deal with Brazilian ride-sharing app Buser.
Uber supports women’s football league in Brazil
Uber has entered into is first partnership with the Brasileirão Feminino, Brazil’s top-tier women’s football league.
Sportsbet.io adds Flamengo to football portfolio
Campeonato Brasileiro Série A football club Flamengo has agreed a partnership with sports betting brand Sportsbet.io.
The one-year agreement makes Sportsbet.
Azeite Royal returns to Vasco da Gama
Campeonato Brasileiro Série A football club Vasco da Gama has signed a shirt sponsorship deal with Portuguese olive oil manufacturer Azeite Royal.
BBVA extends backing of Liga MX
Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico
Nike enters esports team sponsorship, debuts with Brazil’s Furia
US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia
Chinese liquor giant Kweichow Moutai keen on River Plate shirt sponsorship
Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate.
According to a report in Ole.
Caixa extends backing of Brazilian Paralympic Committee
Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB).
Under the agreement, Caixa will invest R$2
Aeroméxico signs up with ‘Red Devils of Mexico’ baseball club
Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
Fortaleza closes shirt sleeve deal with Bidu
Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.
Forteviron Vitamin signs shirt sponsor deal with Fluminense
Campeonato Brasileiro Série A football club Fluminense has signed a shirt sponsorship deal with vitamin supplements chain Forteviron Vitamin.
Casa de Apostas signs fourth Brazilian top-flight deal with Bahia
Campeonato Brasileiro Série A club Bahia has signed a new partnership with online sportsbook and casino brand Casa de Apostas ('House of Gambling').
Fiat teams up with Colombian Football Federation
Italian automobile manufacturer Fiat has agreed a new partnership with the Colombian Football Federation (FCF)
Digi+ signs new master sponsor deal with Fortaleza
Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.
Cruzeiro signs kit branding deals with Energea, Casa de Apostas
Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.
GOL signs as Official Airline of Copa América 2019
Brazilian airline GOL Linhas Aéreas Inteligentes has signed a new partnership with Conmebol for the Copa América 2019.
Botafogo and Cruzeiro team up with Casa de Apostas, PPPoker
Campeonato Brasileiro Série A football clubs Botafogo and Cruzeiro have signed kit sponsorship deals with betting firm Casa de Apostas and online poker company PPPoker, respectively.