Japan

Multi-sport
Events

Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…
Formula 1
Sponsorship & Marketing

Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS
Paralympics
Sponsorship & Marketing

Electronics company Samsung has signed as a top-tier Gold Partner of the Tokyo 2020 Paralympic Games in the ‘Wireless Communications Equipment’ category.
Multi-sport
Sponsorship & Marketing

Japanese consumer electronics company Panasonic has stepped up its backing of this year’s Olympic Games in Tokyo by becoming a supporting partner of the Olympic Torch Relay.
Multi-sport
Sponsorship & Marketing

Tokyo 2020 has expanded its sponsorship with Japanese electronics firm NEC to cover a new product category, "Private Network Radio Systems"
Multi-sports
Sponsorship & Marketing

Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes
Paralympics
Events

Ceremonial Paralympic torch flame lighting festivals will take place in all Japanese prefectures in August, to be followed by the Paralympic torch relay itself, Tokyo 2020 organisers said yesterday
Multi-sport
Sponsorship & Marketing

Fitness equipment brand Technogym has become the 67th the domestic sponsor of the Tokyo 2020 Olympic and Paralympic Games as a third-tier Official Supporter
Multi-sport
Sponsorship & Marketing

Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
Cycling
Sponsorship & Marketing

The Japan Keirin Autorace foundation (JKA) will contribute financially to the maintenance of the Izu Velodrome Tokyo 2020 track cycling venue under a new deal with the Games' organisers
Multi-sport
Sponsorship & Marketing

Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
Paralympics
Sponsorship & Marketing

Japanese energy company JXTG Nippon Oil & Energy Corporation has agreed a deal to become a supporting partner of the Tokyo 2020 Paralympic Torch Relay
Olympics
Events

Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors
Multi-sport
Sponsorship & Marketing

The Tokyo 2020 organising committee has signed the Boston Consulting Group K.K. (BCG Japan) as an Official Supporter, the third domestic tier of the Tokyo 2020 domestic sponsorship programme.
Table Tennis
Events

Chinese automotive manufacturer Dongfeng Fengshen has agreed a deal with the International Table Tennis Federation to become a major partner of three major events, two of which are being staged in China
Baseball
Sponsorship & Marketing

Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.
Multi-sport
Sponsorship & Marketing

The Japanese arm of professional services company EY has signed as a Tokyo 2020 Official Supporter, the third domestic sponsorship tier of the Tokyo 2020 Olympic Games
Football
Business

City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group