Japan

The Japanese division of soft drinks manufacturer Coca-Cola has been unveiled as a sponsor of the 2020 Paralympic Games in Tokyo

Life insurance company Meiji Yasuda has renewed its title sponsorship of football’s Japanese J.League. The new four-year deal will run from 2019 to 2023.

Aggreko Events Services Japan has today (Friday) been unveiled as a sponsor of the 2020 summer Olympic and Paralympic Games in Tokyo

Typography company Morisawa has signed up as the latest partner for the 2020 summer Olympic and Paralympic Games

Medical technology products manufacturer Ottobock has furthered its commitment to the Paralympic Games by agreeing to partner the 2020 summer event in Tokyo, Japan

Japanese car marker Toyota has acquired Presenting Partner rights to the Tokyo 2020 Olympic Torch Relay from the Tokyo Organising Committee of the Olympic and Paralympic Games

Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products

Professional services firm EY has signed up as an official supplier of the 2019 Rugby World Cup in Japan

Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year

Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings

ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games

Swiss watchmaker Tissot is likely to extend its partnership with the Asian Games for another 12 years, until the 2026 games in Nagoya, Japan, according to the brand’s chief executive.

Naomi Osaka, the Japanese women's singles winner at last week’s US Open tennis tournament, has landed a lucrative sponsorship deal with carmaker Nissan.

Formula One manufacturers Honda and Mercedes will Title Sponsor the 2018 Japanese Grand Prix and the 2019 German Grand Prix, respectively, in an unprecedented show of support for their home races

Golf’s PGA Tour Champions has announced it will return to Japan next year, with payment services company Mastercard title sponsoring a tournament in Tokyo.

Parking services provider Park24 has agreed a deal to sponsor the Tokyo 2020 Olympic and Paralympic Games. Park24 will serve as an official supporter, the third tier of the Tokyo 2020 sponsorship programme