Japan

Multi-sport
Events

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Multi-sport
Finance & Law

Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
Football
Sponsorship & Marketing

French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino
Basketball
Sponsorship & Marketing

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Baseball
Sponsorship & Marketing

Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
Football
Sponsorship & Marketing

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Tennis
Sponsorship & Marketing

IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
Basketball
Sponsorship & Marketing

The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
Volleyball
Sponsorship & Marketing

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has agreed a sponsorship deal with casino and sports betting…
Basketball
Sponsorship & Marketing

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…
Football
Sponsorship & Marketing

Tokyo-based electronics manufacturer Mitsubishi Electric has replaced Hamamatsu-based automobile brand Suzuki as the title sponsor of the AFF Championship, the Asean Football Federation (AFF) has announced
Motorsport
Sponsorship & Marketing

Formula 1’s Japanese Grand Prix later this year will be title-sponsored by automotive manufacturer Honda.
Tennis
Sponsorship & Marketing

Japanese tennis star Naomi Osaka has launched a new management company for athletes after splitting with the IMG agency
Volleyball
Sponsorship & Marketing

Japanese video game developer and publisher Capcom has agreed a three-year sponsorship deal with the Japan Volleyball Association
Basketball
Sponsorship & Marketing

The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.
Football
Fan Engagement

J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Multiple Sports

When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
Basketball
Events

The National Basketball Association is to stage two preseason games in Japan later this year