Italy
Lega Serie A seeks advisor for media business investment venture
Lega Serie A, governing body of the top division of Italian club football, is seeking an advisor to aid its search for an investor in its media business, while a sponsorship deal using the league to promote…
AC Milan signs sponsorship deal with Molino Casillo
Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23
FIGC adds Volkswagen, Biraghi as new sponsors
The Italian Football Federation's (FIGC) flurry of commercial activity has continued with the addition of Volkswagen and Biraghi as new sponsors
Esselunga build sports sponsorship portfolio with FIGC deal
The Italian Football Federation (FIGC) has agreed a new sponsorship deal with retail store chain Esselunga
Banca Mediolanum extends as Giro d’Italia ‘blue jersey’ sponsor
Italian bank, insurance and asset management group Banca Mediolanum has renewed as a top tier sponsor of the Giro d'Italia Grand Tour cycling race for another three years
Bitget adds women’s team to Juventus sponsorship
Global cryptocurrency exchange Bitget has expanded its sponsorship deal with Juventus to take in the Italian Serie A club’s women’s team.
Gaming company VGW joins Ferrari F1’s sponsorship front row
The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
AlphaTauri denies Red Bull sale rumours, adds FX sponsor ahead of new season
Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Italian Rugby looking for stability with Vittoria Assicurazioni shirt sponsorship deal
The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Udinese extends with sleeve sponsor Consorzio del Prosciutto di San Daniele
Italian Serie A club Udinese has further extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele
AS Roma adds A2A Energia as new sponsor
Italian Serie A club AS Roma has agreed a sponsorship deal with utilities company A2A.
As part of the deal, the company’s A2A Energia subsidiary will become an official partner of Roma.
Ferrari hires former AC Milan CCO Giorgetti to bolster sponsor activities
Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer
LeoVegas.news upgrades Inter Milan deal to include training kit rights
The online sports news service of gaming operator LeoVegas has become the new training kit sponsor of Italian Serie A club Inter Milan.
Along with the front-of-shirt training kit rights, the LeoVegas
StarCasinò Sport sponsors VAR in Serie B
Sports infotainment platform StarCasinò Sport has expanded its presence in Italian football by agreeing to become the video assistant referee (VAR) sponsor of Serie B, the second tier of the domestic …
Emirates’ AC Milan front-of-shirt renewal rewards 2022 Serie A title
AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
Lazio adds AirFire as sleeve sponsor until end of season
Italian Serie A club Lazio has signed fire safety and suppression specialist AirFire as its sleeve sponsor for the remainder of the 2022-23 season
Napoli maintains interest in cryptocurrency sector with Upbit deal
Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.