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Esselunga build sports sponsorship portfolio with FIGC deal

Philipp Lienhart of Austria and Nicolo Zaniolo of Italy during the friendly match on November 20, 2022 (by Guenther Iby/SEPA.Media /Getty Images)

The Italian Football Federation (FIGC) has agreed a new sponsorship deal with retail store chain Esselunga.

The contract will see Esselunga support all of Italy’s national teams, with the company becoming a third-tier premium partner alongside Lete, Deliveroo, TeamSystem, Socios.com, Frecciarossa and Facile Ristrutturare.

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