Italy

HotelPlanner has agreed a deal to become the official hotel reservations partner of Italian Serie A football club Inter Milan.

A clutch of sponsorship deals was agreed this month by clubs from Italy’s top two basketball leagues, all with values in the low hundreds of thousands of euros. The relatively low value of the deals shows how far the sponsorship market has collapsed for Italian club basketball over the last decade.

Italian Serie A football club Cagliari has agreed a shirt sponsorship deal with asset management group Azimut.

The Italian division of Japanese automotive manufacturer Suzuki has agreed a one-season extension to its contract as main sponsor of Serie A football club Torino.

Betting and gaming company Sisal Matchpoint has renewed its partnership with Italian Serie A football club AS Roma.

Italian Serie A football club Inter Milan has entered into a partnership with human resources consultancy ManpowerGroup.

Confectionery company Balocco has extended its partnership with Italian Serie A football club Juventus.

Virtus Pallacanestro Bologna has agreed a main sponsorship deal with coffee brand Segafredo Zanetti, while its fellow Italian Lega Basket basketball team Juvecaserta has renewed partnerships with pasta products manufacturer Pasta Reggia and water brand Ferrarelle.

Yarn producer Giletti has agreed a shirt sponsorship deal with Italian Serie A football club Empoli.

Korean automotive manufacturer SsangYong has extended its partnership with Italian Serie A football club Sampdoria.

Italian Serie A football club Juventus has extended and enhanced its partnership with US multinational food and beverage corporation PepsiCo, and has agreed a sponsorship deal with betting and gaming company Sisal Matchpoint.

Italian oil and gas company Eni has agreed a deal to sponsor Rome’s bid to host the 2024 summer Olympic and Paralympic Games.

Italian Serie A football club Cagliari has named Sardinian beer brand Ichnusa as its new shirt sponsor in a three-year deal.

Insurance broker Willis Towers Watson has signed a four-year extension to its partnership with Italian Serie A football club Juventus.

Italian banking group UBI Banca has entered into a partnership with the country’s Serie A football club Juventus.

Napoli has become one of the first clubs in Italy’s Serie A to make use of the new space available for sponsors on the rear of club shirts, in its deal this month with Italian coffee maker Caffè Kimbo.