Sisal Matchpoint retains Roma in Serie A portfolio

Betting and gaming company Sisal Matchpoint has renewed its partnership with Italian Serie A football club AS Roma.

Sisal Matchpoint will serve as a premium partner of the club during the upcoming 2016-17 season as part of the new one-year deal. The two parties’ initial one-year deal had expired at the end of the 2015-16 campaign.

Under the fresh agreement, the company will be granted extensive brand exposure at Roma’s Stadio Olimpico home ground during Serie A and Coppa Italia matches, and at the club’s training complex.

Digital and social media marketing campaigns will be launched to promote the partnership, while ticket giveaways will also be organised.

Roma’s portfolio of premium partners also includes Sky, Trentino, Frecciarossa and Philipp Plein.

Last week, Sisal Matchpoint signed a two-year deal to become the official betting partner of current Serie A champion Juventus.