Cagliari raises a glass to new shirt sponsor

Italian Serie A football club Cagliari has named Sardinian beer brand Ichnusa as its new shirt sponsor in a three-year deal.

The partnership will cover the 2016-17 to 2018-19 seasons. Ichnusa’s branding will appear on the front of the club’s playing shirts as part of the deal.

Cagliari’s director of sales, marketing and communications Mario Passetti said the shirt would be “the most Sardinian Cagliari shirt ever”.

Cagliari and Ichnusa will organise a range of activities, initiatives and events to promote the partnership.

Cagliari last season secured an immediate return to Serie A following relegation to the second-tier Serie B in 2014-15.